Customer profiling

This example demonstrates how HUGIN can be used as an engine for customer profiling. A solution for customer profiling can, for instance, be used to distinguish between good customers and bad customers within almost any line of business. It could be used for identifying insurance customers where there is a high risk of departure. The example below shows how a model for identifying good insurance customers could work.

Choose input

Demografics

Insurances

Payment history

Claims history

Demografics

Insurances

Payment history

Claims history

Result

Customer profile (the higher the probability of true), the better the customer)